The brief:

This brief was set by Elmwood and gave a scenario for 2026, and a service that we had to rebrand or redirect in order to survive the scenario. I was given was ‘The High-street is dead’ while the service I was given was a multi-storey car park.

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The solution:

After concluding that a multi-storey car park would not be required without a high-street, I redirected my service into the Entertainment Industry, rebranding it as a drive-in cinema. The retro redirection utilises nostalgia, yet continues to remain true to the origins of the brand: by ‘storing’ cars. The updated approach strengthens the brand and continues to invite a market of 2026.

 

To support the brand, I created an ident and a digital advertising campaign, as well as print advertising.

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Disclaimer: I do not own the audio for the Cinemotor Indent, nor the original visual or audio content for the advert, however I have used these to enhance my deliverables and manipulated them to create my own work. Where possible I have credited the original sources.